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A dictionary of marketing / Charles Doyle.
Author
Doyle, Charles.
Published
Oxford : Oxford University Press, 2016.
Call Number
658.8003 D754D 2016
Location
Songkhla
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Handbook of advances in marketing in an era of disruptions / Jagdish N. Sheth; edited by Atul Parvatiyar, Rajendra Sisodia.
Author
Sheth, Jagdish N.
Published
New Delhi : SAGE, 2019.
Call Number
658.8 S554H 2019
Location
Songkhla
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Marketing channel strategy : an omni-channel approach / Robert W. Palmatier... [et al.].
Published
New York, NY : Routledge, 2020.
Call Number
658.8 M345 2020
Location
Songkhla
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Advanced theory and practice in sport marketing / Eric C. Schwarz and Jason D. Hunter.
Author
Schwarz, Eric C.
Published
New York : Routledge, 2018.
Call Number
796.0688 S411A 2018
Location
Songkhla
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Digital marketing : communicating, selling and connecting / Charles F. Hofacker.
Author
Hofacker, Charles F.
Published
Cheltenham, UK : Edward Elgar, 2018.
Call Number
658.872 H697D 2018
Location
Songkhla
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The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan.
Author
Khan, Kalem Mohammed.
Published
New Delhi : Response Books, 2006.
Call Number
658.8003 K45E 2006
Location
Songkhla
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Emotional intelligence and marketing / Catherine Prentice.
Author
Prentice, Catherine.
Published
Singapore : World Scientific, 2019.
Call Number
658.8 P927E 2019
Location
Songkhla
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Marketing for sustainable tourism / edited by Xavier Font and Scott McCabe.
Published
Abingdon, Oxon : Routledge, 2018.
Call Number
338.4791 M345 2018
Location
Songkhla
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Qualitative marketing research : understanding consumer behaviour / Dominika Maison.
Author
Maison, Dominika.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658.83 M231Q 2019
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.
Author
Sponder, Marshall.
Published
New York, NY : Routledge, 2018.
Call Number
658.872 S763D 2018
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
Published
New York, NY : Routledge, 2017.
Call Number
381.142 O58 2017
Location
Songkhla
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Author
Katz, Helen.
Published
New York, NY : Routledge, 2017.
Call Number
659 K19M 2017
Location
Songkhla
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